By Roger Dawson
6 CD's - $79.95
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Learn how to spot the potential Edsels in your life ... and
how to avoid them. Some of the best minds in Detroit had gotten
together on the new car. The marketing staff and design team had
pinpointed the proper niche and initiated leading features carefully
chosen cause a stir. And the new car was to be proudly named after
the founder's late son - a long - time company executive.
The car was
announced with a lot of advertising, and sales promptly went ...
nowhere. The market niche was a little smaller than it first appeared.
The design became the center of jokes. And the very name "Edsel"
became known as a synonym for an expensive, funny - looking failure.
be in business without making decisions. While the results
of your decisions may not be as world-shaking as those that led
to the creation of the Edsel, learning to make good decisions
well and with confidence - can save you and your company time,
money, public humiliation, and more.
Decision Making, Roger Dawson uses a series of penetrating exercises
to help you define how you will make decisions. He is explicit
in explaining that you must (and can) improve your career by working
on your decision-making skills.
barriers. Do you know the five barriers that hinder most of us
from making solid decisions that our jobs require of us? In Confident
Decision Making, Roger Dawson identifies them. But more importantly,
he also teaches us how each of these roadblocks is actually a
mirror image of what makes someone be a good decision maker.
To keep your future from driving off with the next shiny Edsel
to present itself during your personal career path, you must learn
the lessons of Confident Decision Making today.
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