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The Secrets of Word-of-Mouth Marketing
By George Silverman
8 CD's - $149.95

The Secrets of Word-of-Mouth Marketing

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This dynamic program reveals step-by-step processes for launching your own highly successful "WOM" marketing skills. Learn how to develop and master the skill of word of mouth that will drive your consumers to try your product or service. These secrets are inexpensive and some tools cost nothing to implement.

Use this program to learn:

" 28 secrets of WOM marketing
" How to harness your WOM by using the internet, blogs, your employees, the, media, seminars, focus groups, industry experts, viral marketing and many other resources.
" How to identify and enroll the help of people who want to tell others how great your product or service is
" The five secrets of "decision acceleration". This is the key for maximizing your sales.
" The five characteristics your product must have in order to develop followers
" How to uncover and counteract negative WOM
" ..And many more methods and tips for applying WOM.

George Silverman is President and Founder of Market Navigation Inc. He is an acknowledged expert on word-of-mouth marketing. He can help you create a successful WOM campaign that will ensure the success of your company.

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